Technobiru :
Select Apple Stores are reportedly price matching the iPhone 5c and iPad Air, according to a new report from 9to5Mac.
Sources say that the ability to price-match those new devices began earlier this week. The price-matching will vary region-to-region, with some markets choosing to not conduct any price-matching at this time. The stores that do support matching, however, will only match up to 10% off.
A price match of 10% off is relatively small since deals of $50 to $100 off have been offered by several retailers; however, if you prefer to get your devices directly from Apple you could save a few dollars.
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