The Beats' new 'The Game Before The Game' ad features the iPhone 5s and a brief MacBook appearance, reports AdAge.
Apple announced that it has agreed to purchase the company for $3 billion in late May. Beats' new ad follows soccer player Neymar Jr. who is given a pep talk before the start of a big game. All while he prepares he is listening to music through his iPhone 5s and the new Beats Solo2 headphones.
Throughout, the player wears his Beats headphones, connected to a gold iPhone 5S (there's even a clear shot of the Apple logo). Then, the music begins. Backed by "The Jungle," by X Ambassadors and Jamie N Commons, the five-minute film features big football names like Bacary Sagna, Bastian Schewinsteiger, Blaise Matuidi and Robin van Persie. Along with them are shots of Nicki Minaj, Serena Williams, Thierry Henry and others, all preparing to support their teams -- with cues from the right color nail polish and underwear to a soccer-ball necklace on a thick chain. As Neymar Jr. gets ready for the game, he leaves behind his headphones, connected (symbolically and tangibly way to the Apple iPhone.
Take a look at the video below...
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