Apple issued a press release early this morning confirming that Apple Watch orders would be placed exclusively online during the initial launch period. Retail chief Angela Ahrendts noted that strong customer demand is expected to exceed supply at launch based on interest from people visiting stores and marking their favorite Apple Watch on the online store.
“We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet. Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.”
Apple Watch pre-orders begin on April 10 at 12:01 AM Pacific in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and the UK. Customers in these launch regions can visit Apple Stores tomorrow for try-on sessions as well.
The Apple Watch will ship on April 24 -- will you be getting one?
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